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Views Go to Facebook, But True Branded Video Watching Occurs on YouTube

Views Go to Facebook, But True Branded Video Watching Occurs on YouTube

Social video is the modern-day Tower of Babel. Video is not just dispersed across unique platforms such as Facebook, Instagram, and Snapchat — and now new video platforms like Facebook Watch and Instagram’s IGTV — but each platform offers different formats, different ways to engage, and different ways to measure performance.

Have Finance Companies Figured Out the Way to Consumers Hearts with Branded Video?

Have Finance Companies Figured Out the Way to Consumers Hearts with Branded Video?

With finance companies increasing the percentage of their often billion dollar advertising budgets spent on owned and branded content, the team here at SimpleReach wanted to take a look at how finance brands are utilizing branded video to differentiate themselves from each other in the market.

How Branded Content Helps SEO — and Tips for Giving It a Boost

How Branded Content Helps SEO — and Tips for Giving It a Boost

Branded content can be a boon for brands of all sizes looking to drive awareness, credibility, and positive category association. Publishers can often generate more brand recognition and marketing ROI for than brands than they could ever hope to achieve on their own. In general, publishing off-site content (with links back to a target site) on authoritative websites improves your website’s inbound link profile substantially – which is still the #1 factor in SEO.

Report: The State of Branded Content in 2018

Report: The State of Branded Content in 2018

At SimpleReach, our product runs off the world’s largest content data network of branded content publishers and brands. After doing a deep dive analysis of our entire dataset for 2017 comparing changes in the trailing twelve months of data from each month from January 2017 to December 2017, we discovered three major trends that are worth considering as you plan your future branded content strategies in 2018.

Busting Content Myths: We Pit Conflicting Content Marketing Stats Against Each Other

Busting Content Myths: We Pit Conflicting Content Marketing Stats Against Each Other

There are hundreds of “rules of thumb” for content marketing out there but many actually conflict and contradict each other, or only make sense for say, B2B brands and not B2C. So, which stats match up and which ones don’t? And how do the results affect your day-to-day strategies as a content marketer?

5 Must-Dos to Create Remarkable Branded Content

5 Must-Dos to Create Remarkable Branded Content

What separates great branded content like this from videos or articles that end up in a content black hole? Over the last 7 years, we’ve seen a pattern emerge among brands and agencies that consistently hit the jackpot. Here are five ways you can create a meaningful and successful branded content program.

A better way to mock services in Ember tests

A better way to mock services in Ember tests

A simple, reusable, self-documenting pattern to solve one of the biggest headaches in acceptance testing in Ember

Report: Emerging Trends in Branded Video for 2018

Report: Emerging Trends in Branded Video for 2018

A massive shift to video is underway — and it’s not just the editorial side of the publisher house. Publishers’ branded content operations are also meeting them there. As the video space becomes more saturated, the question is: What can brands and agencies do to take advantage of this shift that that will engage their audiences? What works, what doesn’t, and what makes digital video so different from TV ads? To find out, we looked at the data.

Why Brands Should Invest in Branded Content

Why Brands Should Invest in Branded Content

Branded content leverages the power of content marketing and combines it with the impact of traditional advertising. It tells an authentic story that builds trust and keeps audiences engaged in ways that traditional advertising cannot. Yet, it also leverages leading publishers to reach new, targeted audiences.

Why we use D3 and Ember for Data Visualization

Why we use D3 and Ember for Data Visualization

When visualizing data on the web, there are two things that we need to think of, the DATA and the DOM. D3 is the go-to visualization library because it’s a flexible and data-driven approach to DOM manipulation; D3 does the complicated math so we can think more about data and visualization.

Is Your Content Missing Its Readers?

Is Your Content Missing Its Readers?

If you’re a content marketer, one of your biggest concerns should be getting your brand’s content in front of the right people.

4 Things We Learned Analyzing Our Most Social Content

4 Things We Learned Analyzing Our Most Social Content

It’s our mission to arm content-creators with a clear way to understand how their content is performing in real-time. We track every social action around every piece of content and correlate that to site engagement. Our predictive algorithms identify the most viral content as it begins to trend, replacing guess-work with actionable data.

The Top 1% Of Content Drives How Much of Your Total Social Traffic?!

The Top 1% Of Content Drives How Much of Your Total Social Traffic?!

Last year, we wrote for the first time about an interesting trend we were seeing across the SimpleReach network: the majority of social traffic was coming from a small percentage of content. In Q1 of 2013, the top 1% of content drove 65.2% of Facebook referrals. By Q3 of last year, it was 71.5%. Now, at the end of Q1 2014, that number’s increased ~20 percentage points to 85.19%.

3 Must-Learn Lessons from Intel’s Content Strategy

3 Must-Learn Lessons from Intel’s Content Strategy

Though it was already running a sophisticated content marketing program, Intel was ready to take its distribution strategy to the next level. Luke Kintigh, Intel’s media and content strategist, turned to the SimpleReach platform for insights to make distribution more cost-effective and drive more traffic to its site, iQ by Intel.

Is the First Hour Enough to Predict Content Virality?

Is the First Hour Enough to Predict Content Virality?

We found that the top 1 percent of content drives more than 80 percent of social referrals – making it important for you to identify content with the potential to jump into this top 1 percent and promote it.

How to Use Data to Inform Your Content Strategy

How to Use Data to Inform Your Content Strategy

Data should be a part of your content strategy from beginning to end. You have plenty of data available to you, but knowing how to use it means you can better optimize around your goals. Data will help you decide what content to produce and where to dedicate your resources. Like we’ve said before, distribution is key to any content strategy and data is crucial to extending your reach and earning new readers.

Don’t Fall Victim to Content Marketers’ Biggest Problem

Don’t Fall Victim to Content Marketers’ Biggest Problem

It’s only when you can justify the success of content marketing against your business goals that you’ll be able to secure additional budget and resources to expand content initiatives within the organization, so be sure measurement is part of your process. Documenting your strategy is one way to be more successful at measuring content marketing effectiveness, reports CMI, and it’s a solid best practice to follow.

How Does Social Engagement Translate to Website Traffic?

How Does Social Engagement Translate to Website Traffic?

As a social media marketer, one of your primary goals is to distribute content across social channels to drive traffic to your site. You post content on various networks, try to build engagement and hope that it translates into page views. The problem is, the degree to which social engagement translates into page views has never been quantified.

Paying To Distribute Your Content - Why One Size Doesn't Fit All

Paying To Distribute Your Content - Why One Size Doesn't Fit All

The trick to paid content distribution is pretty simple: instead of allocating budgets before you run a campaign, you run a series of small tests across different networks and platforms to find which ones are optimal for your content. You then analyze your test results and allocate your budget accordingly. We call this flexible budgeting.

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