Have articles and videos running here, there, and everywhere? No problem. SimpleReach has the world’s largest content data network, and is already integrated with hundreds of publishers and data sources.
No matter where your content lives, you can monitor and analyze performance from a single easy-to-use interface.
You don’t just need data, you need useful data. SimpleReach goes way beyond vanity metrics and provides the richest, most granular behavioral data available — direct from every content data source — in addition to brand lift measurement across the full funnel.
We even allow you to create your own custom tags and combine content in any way on dashboards, so you can structure campaign and program insight in the way that makes sense for your team.
Wish you had a crystal ball to help guide your content creation and distribution? You do now. SimpleReach makes sense of all your content data, and automatically identifies key campaign trends and insights. Know what works best for your content and your audience.
The faster you can separate effective content from the rest, the faster you can boost results. SimpleReach’s predictive score identifies your winning content before it takes off, helping you focus your content amplification and retargeting dollars (and driving serious ROI).
You create content because it drives outcomes, right? Prove it by closing the loop on attribution. Use SimpleReach’s powerful tag management capabilities to sync each user’s content engagement to your data management platform, retargeting tool, or other 3rd-party marketing platform.
Executive Director of Business Operations, The Atlantic
Capture metrics from every social channel, site, and publisher
Stop relying on vanity metrics, and start getting robust behavioral and attitudinal measurement
Get the stats on every type of content you create
Stay on top of any combination of articles and videos
Pivot your content on almost every dimension — and export to other analysis and visualization tools for a deeper dive
See what content is likely to take off and double-down on your paid distribution
Maximize the value of your audience’s engagement with your content — sync highly granular performance data to 3rd party systems to build new targetable audiences
Leverage the most robust branded content dataset available to benchmark campaigns across both publisher and brand categories
Discover the perfect formula to create and distribute the right content for your audience in the right place.
Know for sure whether your client’s campaigns are performing — and have all the data to prove it.
Branded content can be a boon for brands of all sizes looking to drive awareness, credibility, and positive category association. Publishers can often generate more brand recognition and marketing ROI for than brands than they could ever hope to achieve on their own. In general, publishing off-site content (with links back to a target site) on authoritative websites improves your website’s inbound link profile substantially – which is still the #1 factor in SEO.
At SimpleReach, our product runs off the world’s largest content data network of branded content publishers and brands. After doing a deep dive analysis of our entire dataset for 2017 comparing changes in the trailing twelve months of data from each month from January 2017 to December 2017, we discovered three major trends that are worth considering as you plan your future branded content strategies in 2018.