Have articles and videos running here, there, and everywhere? No problem. SimpleReach has the world’s largest content data network, and is already integrated with hundreds of publishers and data sources.
No matter where your content lives, you can monitor and analyze performance from a single easy-to-use interface.
You don’t just need data, you need useful data. SimpleReach goes way beyond vanity metrics and provides the richest, most granular behavioral data available — direct from every content data source — in addition to brand lift measurement across the full funnel.
We even allow you to create your own custom tags and combine content in any way on dashboards, so you can structure campaign and program insight in the way that makes sense for your team.
Wish you had a crystal ball to help guide your content creation and distribution? You do now. SimpleReach makes sense of all your content data, and automatically identifies key campaign trends and insights. Know what works best for your content and your audience.
The faster you can separate effective content from the rest, the faster you can boost results. SimpleReach’s predictive score identifies your winning content before it takes off, helping you focus your content amplification and retargeting dollars (and driving serious ROI).
You create content because it drives outcomes, right? Prove it by closing the loop on attribution. Use SimpleReach’s powerful tag management capabilities to sync each user’s content engagement to your data management platform, retargeting tool, or other 3rd-party marketing platform.
Executive Director of Business Operations, The Atlantic
Capture metrics from every social channel, site, and publisher
Stop relying on vanity metrics, and start getting robust behavioral and attitudinal measurement
Get the stats on every type of content you create
Stay on top of any combination of articles and videos
Pivot your content on almost every dimension — and export to other analysis and visualization tools for a deeper dive
See what content is likely to take off and double-down on your paid distribution
Maximize the value of your audience’s engagement with your content — sync highly granular performance data to 3rd party systems to build new targetable audiences
Leverage the most robust branded content dataset available to benchmark campaigns across both publisher and brand categories
Discover the perfect formula to create and distribute the right content for your audience in the right place.
Know for sure whether your client’s campaigns are performing — and have all the data to prove it.
Social video is the modern-day Tower of Babel. Video is not just dispersed across unique platforms such as Facebook, Instagram, and Snapchat — and now new video platforms like Facebook Watch and Instagram’s IGTV — but each platform offers different formats, different ways to engage, and different ways to measure performance.
With finance companies increasing the percentage of their often billion dollar advertising budgets spent on owned and branded content, the team here at SimpleReach wanted to take a look at how finance brands are utilizing branded video to differentiate themselves from each other in the market.