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Views Go to Facebook, But True Branded Video Watching Occurs on YouTube

Social video is the modern-day Tower of Babel. Video is not just dispersed across unique platforms such as Facebook, Instagram, and Snapchat — and now new video platforms like Facebook Watch and Instagram’s IGTV — but each platform offers different formats, different ways to engage, and different ways to measure performance.

Have Finance Companies Figured Out the Way to Consumers Hearts with Branded Video?

With finance companies increasing the percentage of their often billion dollar advertising budgets spent on owned and branded content, the team here at SimpleReach wanted to take a look at how finance brands are utilizing branded video to differentiate themselves from each other in the market.

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